1. Rolling Tray
2. Calla Tool
3. Heirloom Stack
4. Burn Kit
2. Calla Tool
3. Heirloom Stack
4. Burn Kit
The creative team settled on playfully abstracted takes on the ‘tutorial / how-to video’ in order to tip-toe through the maze of nebulous legalities on cannabis advertising.
Had a lot of fun giving each video its individual style while maintaining a clean and elegant aesthetic overall for brand unity.